Surviving Coronavirus: An Action Plan for Fitness Professionals
Updated: Apr 16, 2020
Coronavirus has changed life as we know it, forcing us out of work and into the confinements of our own homes for 23 hours each day. As fitness professionals, we have lost our gyms for the foreseeable future, probably taking a good chunk of our earnings each month with it. Some of you reading this may be worried about how you are going to get through the next few months and feeling like you simply can’t earn without being in the gym. However, with the development of greater technologies there are more ways than ever to serve your customers, find new clients and potentially build a business that will keep growing after the pandemic has ended. So what are the ways you can survive, or even thrive, during this period?
Here are 5 actionable ideas you can follow:
1. Start delivering online classes
The most obvious way you can survive the Coronavirus pandemic as a group fitness instructor is to take your classes from the gym to an online setting. Many people have been using the Zoom app to do this. Some participants switch off from virtual as it lacks that personal connection and sociability that we go to group fitness classes for. Whilst being similar to virtual classes, you are physically taking part and viewing the class as it happens, keeping that personal connection and getting as close to a live class experience as possible! You will be able to charge people to join the class and give people that personal touch. Ricky Long has created some fabulous content about delivering online classes.
2. Start a membership program
A great way to create a recurring monthly income from your services is to create a membership package for them. This could be 3 online classes per week for a set monthly price, a mix of classes and a programme you will send them, E-books, recipes or access to an exercise bank with technique videos. By selling a monthly membership you will be able to serve more people as well as having a better idea of how much money will be coming in to your bank each month.